Hayfa Marengo
Executive Director
connect with Me
About me
Hi, I'm Hayfa 👋
I’m an executive nonprofit & marketing leader who is passionate about social impact, data, SEO, aesthetic storytelling, and a good cup of tea.
I have 17+ years of experience creating data-driven growth strategies, leading global teams, ideating, and distributing content to support virtually every type of funding and marketing campaign—from nonprofit fundraising and government grants, to SaaS product and partner marketing to demand generation and corporate communications to RFPs. You name it, I’ve probably done it.
Here are a few of my key qualifications:
- Skilled in data-driven strategy, digital marketing, writing, and project management.
- Proven track record of executing fundraising and marketing campaigns across multiple channels and exceeding goals.
- Empathetic leader with experience in engaging stakeholders, mentoring, coaching, and managing various teams in disciplines including nonprofit, social impact, SaaS, demand generation, partner marketing, product marketing, & more.
- Adept at using data and analytics to inform strategy, measure success, and improve results.
Areas of Expertise
DATA, SEO, COPY, &
FUNDING STRATEGY
Creating effective strategies and compelling copy that are SEO optimized to connect with target audiences while developing successful content campaigns that generating measurable results.
STAKEHOLDER, PROJECT, & TEAM MANAGEMENT
Mentoring, coaching, and managing
cross-functional teams, vendors, consultants and stakeholders, while managing complex projects (keeping things on time and budget).
B2B/B2C FUNDRAISING
& MARKETING
Driving the success of fundraising, sales, product, and partner marketing initiatives to achieve goals; adept at using data and analytics to inform strategy, measure success, and continuously improve results.
Past Work
Blogs & Articles
Sentur App | Managing Codependency: 7 Practical Tips & the Power of Internal Family Systems Therapy >
Warby Parker Strategic Partnership | Mindfulness at Work: How to Maintain Your Work Wellbeing >
Redfin Strategic Partnership | Mindfulness at Home: Creating a Mindful Space >
Market Analysis, PPC, & Videos
Feel free to reach out for additional examples (e.g. presentations, annual reports, webinars, trade show displays, popup banners, brand guides, emails, funnels, fundraising campaigns, grants, retargeting campaigns, google ads, ppc budgets, site redesigns, blogs, infographics, direct mail, product flyers, merchandise, process manuals, etc.)
Before & After
Redesigns & Rebrands
What Past Teammates Are Saying...
Zenia Birdie
Program Director @ Mindfulness First
The thing I value most about colleagues is how they make me feel on a daily basis and my ability to learn and grow because of them.
Hayfa excels in both of these areas!
She is kind, thoughtful, caring, generous, and a clear communicator. She’s a leader that collaborates and supports teams. Hayfa helped me expand how I think about working with others - team mates, clients, contractors and for that I’m truly grateful.
Hayfa has a natural ability to think of the gaps and speak for those who may not always have a voice. This is invaluable when problem solving and decision making.
Not only does Hayfa have the technical knowledge herself, she explains the why behind her recommendations, suggestions, decisions. marketing speak in lay terms to those who are not SMEs. In terms of results, she not only created all of our marketing strategies and executed on them, but she outdid herself year after year. She really built our foundation from which we can continue to grow, especially with extremely minimal budgets given that we are a nonprofit. As I understand it, she is the sole reason that Mindfulness First has the strong SEO it does which is the reason I was able to find this dream organization (and then eventually start working for them!) via a Google search! In fact, this is how many people involved with our org found it and how many clients have found our services as well!
10/10 recommend you get to know Hayfa!
Kayla Bell
Former Direct Report @ Mindfulness First
Hayfa's work ethic and incredible personality add to how well she does her job. She is a such a beautiful light and she inspired me to push myself and to be more curious when it comes to the marketing world and all the different ways in which we could better advertise Mindfulness First.
I am truly grateful for the time I spent with her and I feel lucky to have been able to contribute to her visions!
Brittany Wells
Former Manager @ S45 Marketing Agency
Prior to Hayfa coming on board with the organization, each person in the position before her, failed to do what Hayfa did with ease. This is a testament to Hayfa's amazing work ethic and abilities, because the pressures of the work environment truly were not for the faint of heart. To say that she’s able to work under pressure, would be an understatement. From all the teams that she managed, to vendors, to clients, everyone adored Hayfa. She’s a breath of fresh air, creative problem solver, and loves to collaborate and mentor the creative teams she leads. Hayfa is a brilliant mind who also manages to be fun and down to earth.
I truly miss seeing her brilliance in action. She is a gem of a person, so humble, and full of so much talent. After she left the marketing agency, we hired 6 different people to try to fill her role, until we finally had to split up that position into multiple roles. She is truly irreplaceable and one of a kind.
Visit my LinkedIn profile for additional recommendations.