Hayfa Marengo

Chief Marketing Officer

DATA, SEO, COPY, &

CONTENT STRATEGY

Creating effective strategies and compelling copy that are SEO optimized to connect with target audiences while developing successful content campaigns that generating measurable results.

TEAM & PROJECT MANAGEMENT

Mentoring, coaching, and managing

cross-functional teams, vendors, and consultants while managing complex multi-projects from start to finish (while keeping things on time and on budget).

B2B/B2C

MARKETING

Driving the success of sales, product, and partner marketing initiatives to achieve business goals; adept at using data and analytics to inform strategy, measure success, and continuously improve results.

Websites & Landing Pages

Booster SEO >

MindArch Health >

Mindfulness First >

Providence Foundation >

Dell Children's Medical Center >

Boston Medical Center Facial Plastic Surgery >

Market Analysis, PPC, & Videos

PPC ROAS Case Study >

SaaS Churn Reduction Market Analysis >

Burnout Ad Campaign Video >

Grounding Exercise for Stressful Moments >

Zenia Birdie

Program Director @ Mindfulness First

The thing I value most about colleagues is how they make me feel on a daily basis and my ability to learn and grow because of them.

Hayfa excels in both of these areas!

She is kind, thoughtful, caring, generous, and a clear communicator. She’s a leader that collaborates and supports teams. Hayfa helped me expand how I think about working with others - team mates, clients, contractors and for that I’m truly grateful.

Hayfa has a natural ability to think of the gaps and speak for those who may not always have a voice. This is invaluable when problem solving and decision making.

Not only does Hayfa have the technical knowledge herself, she explains the why behind her recommendations, suggestions, decisions. marketing speak in lay terms to those who are not SMEs. In terms of results, she not only created all of our marketing strategies and executed on them, but she outdid herself year after year. She really built our foundation from which we can continue to grow, especially with extremely minimal budgets given that we are a nonprofit. As I understand it, she is the sole reason that Mindfulness First has the strong SEO it does which is the reason I was able to find this dream organization (and then eventually start working for them!) via a Google search! In fact, this is how many people involved with our org found it and how many clients have found our services as well!

10/10 recommend you get to know Hayfa!

Kayla Bell

Former Direct Report @ Mindfulness First

Hayfa's work ethic and incredible personality add to how well she does her job. She is a such a beautiful light and she inspired me to push myself and to be more curious when it comes to the marketing world and all the different ways in which we could better advertise Mindfulness First.

I am truly grateful for the time I spent with her and I feel lucky to have been able to contribute to her visions!

Brittany Wells

Former Manager @ S45 Marketing Agency

Prior to Hayfa coming on board with the organization, each person in the position before her, failed to do what Hayfa did with ease. This is a testament to Hayfa's amazing work ethic and abilities, because the pressures of the work environment truly were not for the faint of heart. To say that she’s able to work under pressure, would be an understatement. From all the teams that she managed, to vendors, to clients, everyone adored Hayfa. She’s a breath of fresh air, creative problem solver, and loves to collaborate and mentor the creative teams she leads. Hayfa is a brilliant mind who also manages to be fun and down to earth.

I truly miss seeing her brilliance in action. She is a gem of a person, so humble, and full of so much talent. After she left the marketing agency, we hired 6 different people to try to fill her role, until we finally had to split up that position into multiple roles. She is truly irreplaceable and one of a kind.